This color has cool, ash undertones, creating a clean, bright, and cool platinum blonde without yellow or golden tones. It’s the ideal choice for those who want a vivid, cold blonde shade.
The E20 shade provides 100% gray coverage and delivers long-lasting, vibrant results that maintain their intensity over time. The dye nourishes the hair, leaving it shiny, healthy, and naturally beautiful without causing dryness or damage.
