This is a vibrant, long-lasting hair dye that gives your hair a cool, light ash blonde shade with a soft, platinum finish. The formula is enriched with nourishing oils like sunflower, olive, and avocado oils, which help to keep your hair looking soft, shiny, and healthy. It offers full coverage of gray hair, leaving the hair beautifully radiant and evenly colored. The creamy texture ensures that the dye spreads smoothly and evenly from root to tip for flawless results.