To improve gum health and reduce bleeding, you need protection against bacteria, which is the main cause of gingivitis. That's why the advanced formula of the new Colgate Total fights bacteria for 12 hours not only on the teeth, but also on the tongue and gums. Provides superior daily protection against plaque, signs of gingivitis while fighting bacteria, neutralizes bad breath, protects against enamel erosion, tooth sensitivity, tooth decay, plaque, tartar, enamel stains and gum problems.