The 7.11 shade delivers a cool, neutral finish, offering soft, ashy blonde tones that are free of brassiness. The Excellence Cool Color formula is enriched with pro-keratin and nourishing ingredients to protect and condition the hair during the coloring process, leaving the hair shiny, healthy, and vibrant. This product is perfect for those who want a cool blonde color that lasts, without the risk of unwanted warm tones.
